Web Design for Law Firm

How your law firm’s website is designed can impact visitors’ first impressions of your firm. That split second impression can affect whether or not they decide to further explore your website or pursue next steps and contact your lawyers. Amazing website design can also make you stand out from your law firm competitors, and encourage website visitors to choose to work with you over others.

Nowadays, the most common way for people to access or search for information is through online search engines, which makes your website their first point of access if they stumble upon it. This makes good web design imperative for growing your client base. Depending on your online presence and whether or not your website is easy-to-read and designed for user experience, it will either deter or encourage prospective clients from establishing a relationship with you.

What is Law Firm Web Design?

For many lawyers, expertise on good web design may be outside of their scope of knowledge. Thus, in order to keep up with recent advances in technology and the growing presence of the internet, your law firm will need to continue to grow your website in order to grow your client base. Law firm web design is the design of a website that is meant specifically for law firms, setting up your website to encompass your firm’s needs and strengths to draw in prospective clients. Web design in turn affects your law firm’s search engine optimization (SEO) ranking, which impacts how high you appear on the search engine when people search, for example, “lawyers in my city”. The better your law firm’s SEO, the more likely people will be able to find and click into your website.

Why is Web Design Important for Law Firms?

A good web design is important for law firm marketing, which will depend on the industry and practice area of your law firm. Depending on your clientele and your past marketing trends, your web design may change to best suit those needs. For example, if your law firm’s marketing technique tends to rely on word of mouth or repeat clients, your web design may work best with simple information displaying just your name and contact information such as your name, address and phone number.

Things to consider about your web design:

  • Website design maximized for user experience
  • Optimizing SEO for online search traffic
  • Writing tips tailored towards law firms for effective communication with prospective clients
  • Ethical marketing considerations
  • Web design tips for law firms and best practices

According to the 2019 Legal Trends Report, 57% of people attempted to look for lawyers on their own, with 17% using an online search engine and 17% visiting a law firm’s website. With the growing trend of people turning to online resources for information, it becomes increasingly important to establish and maximize the effectiveness of your online presence.

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Rank by focus is an experienced and passionate team of professionals that live and breathe web design and search engine optimization (SEO). All our services are offered in-house and are integrated to exceed your business requirements.  We service to clients all around the world, focused in TorontoMiamiNew YorkMalaysia and Singapore.

Do-It-Yourself or Hire an Expert?

Depending on your budget and what you think will work best with your law firm’s public image and goals, you can either do-it-yourself with several available online resources, or simply hire a professional to help you get it done. There are benefits to each method.

1) Do-It-Yourself

Compared to hiring a professional, doing it yourself can cost substantially less. The following are a list of easy-to-use online resources available to help you get started.


WordPress is an extremely popular website design platform with their own website editing tool, converting your website format optimized for both desktop and mobile. They also have strong customer support, so if you ever run into any difficulties or challenges, WordPress has the support resources to help you achieve your desired web design. In addition, WordPress also captures data and statistics through your website directly into Clio Grow, which can be helpful when you want to figure out what has been working and what hasn’t been.


JurisPage, as the name suggests, was developed by a lawyer and is specifically meant for a law firm. JurisPage focuses on helping your law firm attract new prospective clients by streamlining your traffic and leads and intake process. All submissions received through your website’s contact form will automatically convert into new client contacts in Clio.


Compared to JurisPage, LawLytics was made specifically for small law firms, so if your law firm is still small in size and working to make it big, LawLytics may be the resource for you. Similar to WordPress, LawLytics also has great customer support and can help you with any struggles or challenges about the technical aspects of building your website. LawLytics also boasts LawLytics-to-Clio integration, which can help you view your website’s data and statistics whenever you’d like.

2) Hiring an Expert

Compared to doing it yourself, hiring an expert can be extremely costly, but given their expert knowledge and experiences helping others with web design, it can be worth the money. Hiring an expert can range anywhere from a few hundred dollars to well over six figures depending on the complexity and needs of your law firm. Additional pages, content support, and any additional features to your website will drive up the cost. If you want ongoing technical support from a third party, it will cost even more.

Things to ask an expert when considering whether or not to hire one:

  • If I hire you, how long will it take to work on my website? What days and hours are you available?
  • Is training included to help my team and I learn how to use the website?
  • Will you be available for me to contact in the future in case of any difficulties or issues?
  • How much freedom do I have to change things on my website?
  • How will you optimize the law firm website’s SEO?
  • How can I track data and statistics from my website?
  • Will the website be mobile-friendly?
  • Who will own the domain and hosting accounts?

Depending on your needs and budget, hiring an expert may end up being completely worth it, especially in the long-run if or when your website runs into errors, dead pages, or other maintenance-related problems that may just be easier if you’re able to call someone to help fix the problem.

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We aim to drive up 25% – 40% increase of traffic to your website!

drive up 25% - 40% increase of traffic to your website!

Traffic Increase Through SEO

Web Design and SEO

When thinking about your law firm’s web design, it’s important to think about how it will affect your law firm SEO as well, because this will in turn affect how and where your website will appear when people search for law firms on search engines. Experts will likely be well-versed in both web design and SEO, which is extremely helpful since many lawyers likely lack knowledge in this field.

Rank By Focus Plastic Surgeon Marketing company creates an impression for all of its users. Our vast range of services are unmatched compared to any of our competitors. We only work with authenticity and are persistent in giving you high-quality SEO for your webpages. 

Our company that also serves New YorkMiami, LAMalaysiaSingapore have a great understanding of the ever-changing ranking factors for plastic surgery and cosmetic surgeon niche, google core algorithm updates that can affect your position on the SERPs. We are trusted throughout Singapore for our well-planned designs that give your page more engagement. As a result, your CTRs will increase and so will your search engine ranking. We are committed to helping you promote and grow your website through our experienced plastic surgeon marketing specialists. 

1) Dead Ends or 400 Errors

No one likes to click into a page that doesn’t work. Dead pages also speaks to the maintenance of your website, making your law firm look sloppy or lacking in credibility. When dead ends or 400 errors occur, visitors will not spend extra time to dig deeper to find information they need. They will simply leave, making you lose another prospective client. SEO for law firms will make sure to fix or get rid of any dead ends or 400 errors.

2) Content Organization

When your website’s content is structured and organized, it can lead to a more pleasant experience for the visitor, encouraging them to spend more time navigating and exploring your website. It also makes it easier for search engines to crawl your website. Getting rid of irrelevant content on your website is also important, as it does not boost your SEO nor is it helpful in optimizing your website.

3) Meta Description, Meta Title & Alt Tags

Meta titles, tags, and descriptions are important elements of SEO. The title tag is what appears on the search engine as your title listing. Make sure the title is short and concise, but also compelling enough to make visitors want to click on your link.

A meta description is approximately 30 words and will appear as a short blurb on the search engine to accompany your website’s title. The meta description should include important keywords and similar to the title, further convince readers to click in. However, it’s important to keep in mind that your law firm’s website meta description may not always show, search engines sometimes replacing it with a random blurb from your website.

Alt tags are often assigned to images and can reinforce the keywords present on your website to appeal even more to search engines. When using alt words, make sure these alt words aren’t spam or consist solely of keywords that you’re just trying to shove in for the sake of including more. These alt tags should make sense.

4) Headings

Use of headings is so important in increasing your website’s navigability and also in helping search engines identify your website’s content. Headings, such as H1, H2, H3, H4 and so on, are actually read by search engines.

5) Inbound Links

Inbound links are links from other websites that lead back to your website. When other websites link back to your website, it increases your website’s performance, visibility, as well as visitor traffic to your website. This further increases the possibility of converting visitors to your website to actual clients of your law firm.

6) Internal Links

Links from one section of your website to another is important in increasing your website’s navigability. Making it all interconnected will lead your visitors smoothly through your pages. This is also helpful for search engine spiders to do a complete crawl through your website.

7) External Links

External links are important in indicating that you’ve done your research, and that you are pointing to other sources of credibility to back up the information and content on your website. When several different websites provide the same information, it makes your content more reliable. Each search engine often prioritizes ranking quality content for their users, which means that if you have a lot of quality external links, it is more likely that your law firm’s website will rank higher on the SERP.

8) Word Count & Keywords

Optimizing your website’s word count with important keywords will boost your website’s ranking on the SERP. Important keywords to include will be based on what people are searching on search engines and will also be based on what your competitors are using on their websites. Tools such as Google Analytics, Google Keyword Planner, or Keywords Everywhere can be helpful in identifying keywords.

Word count is also important in optimizing your SEO. For example, a website with 2,000 words in the section regarding finding a personal injury lawyer, criminal defense lawyer, or even finding a car accident lawyer will often rank better than a website with only 500 words in those same sections.

9) On-Site Website Security

Website security helps protect your website against unwanted and malicious attacks. This can compromise your information and spread viruses to your visitors when they click into your website for information. This would be a sure-fire way of losing and repelling potential clients. On-site website security is non-negotiable.

10) On-Site Page Speed

It is no surprise that people are impatient, and when people are looking for information, they want it as quickly and conveniently as possible. The longer the page speed, or the longer it takes for any page of your website to load, the more likely visitors will click out of or exit from your website, making you again, lose out on potential clients. Page speed is important but is often overlooked.

11) Calls to Action

Be transparent about next steps! Make sure potential clients know exactly what to do to inquire about services, as well as exactly what will happen if they choose to follow through. Make it as easy as possible for them to reach out and create a professional relationship with your law firm. For example, adding buttons on your website or tools that visitors can click on can be extremely helpful in motivating potential clients to take that next step.

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Frequently asked questions

SEO is no precise science where ‘as long as you follow this theory/formula, it’s will be 1+1=2.’ SEO agencies aim to rank websites, and some will be better at it than others based on their strategy and technique.

Google ranks websites based on their assessment of each website. Ranking is the process where Google determines, which websites would users be interested in based on the searching patterns. That said, Google makes and modifies their algorithms regularly based on their users searching trends. What SEO companies do is cross-examining the successfully ranking websites with those performing poorly, then determining what are the elements that play a role in impacting their ranking. Their job is to research, analyse, then plan a strategy, based it on page SEO, and off page SEO,  that will increase the rankings through their services as they have no control over Google’s filtration system. Though, as you are on your journey to finding the SEO company for your specific business needs, we highly recommend that you should see to their work portfolio and case studies. This will give you a better insight to what their approach is, how they operate, and where you can gain the value in the growth of your brand and business.

Depending on the nature of the industry you are hoping to rank in, the amount of time it takes for your business to rank may vary greatly. This is where booking your consultation today will help you understand this a lot faster and save you time and money. The process for SEO to start ranking your website can take anywhere from as short as 4-6 months, ranging up to 24 months. Why? What it comes down to is how niche is your subject of matter. For instance, if you are hoping to rank for internet service or car wash, you can expect a lot of competition. That means to join into the competition will take months of hard work for your SEO team to push your website against your competitors. Meanwhile, if your brand and business is very unique, just like Tamagochi, Lego are and it is something highly unique and you dominate the market, then ranking will be much faster with much less competition. In those cases, the focus is continuing SEO to maintain your strong ranking ensuring it’s long term consistency.

Take one step back and consider: why would you even consider SEO to begin with? The only reason why you would consider Search Engine Optimization is that you want to see your website listed first thing when clients are looking for a service or product that you are providing. How can clients find you if you’re anything beyond the first page? This means, if you are considering SEO while sitting on 2nd page onward, most of your business and traffic is currently coming from your other sources of advertising, be it word-of-mouth, marketing ads, etc. That being said, start by noting and tracking your visiting and sales volume prior to starting SEO. Get a concrete average, so that once you start the SEO for your business, you can see the performance of the later months. Give it time, as mentioned earlier. Communicate with the team that is working on your SEO: during the consultation stages, they should have given you an estimation on performance times. If there is no noticeable increase occuring, then chances are that the SEO strategy and efforts exercised are not for you.
Here with Rank by Focus, we provide monthly reports to show you the movement for your keywords rankings. We are more than happy to review any areas of concern you may have to ensure maximized performance for your website. Start here today and speak with our dedicated team!

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A great SEO agency can go a long way toward the growth and success of your business. When you partner with our NYC SEO, Miami SEO, Toronto SEO, Singapore SEO and Malaysia SEO team, you’re partnering with an experienced SEO and Pay Per Click team aimed at getting your brand in front of new audiences through any means possible.