8 Factors of Optimal Website Design

With web development more important than ever before, there are several things your site should be able to do in order for it to receive optimal web design. These factors don’t need to be present all at once, but the more of these that are included, the better your website will perform.

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1. Design Quality

The design of your site done by our Web Design NYC Team is what makes it stand out from others in your industry. It needs to have the ability to sell itself before people even get a chance to read about you, your products or services.

When making decisions on colors, fonts and other elements, brainstorm which ones will make visitors want to interact with the site rather than click clicking back without even looking.

2. SEO friendly

Your website done by our toronto web design team should be easily found by search engines like Google and Bing, especially after you’ve optimized it properly with keywords and tags.

Hiring the right SEO agency and having a blog regularly updated with posts that contain relevant keywords helps attract both potential customers/clients, as well as search engine algorithms that recognize these posts as relevant to your target audience’s interests.

3. Mobile optimization

If 55% of users are accessing your website via mobile devices it’s important that you optimize your website for mobile users.

A good website done by web design toronto will automatically scale so that it fits the screen of any device the user is using to access your site.

This enables people who are constantly on-the-go to have access to your content, even when they don’t have an internet connection or are looking for information while browsing through their phone’s data plan.

4. Navigation

Users should be able to find their way around your website easily, even if it’s their first time visiting.

This can be done by having a clean navigation menu, even on a micro site, that offers links to the pages they’re most likely important. so they don’t have to search through your entire site in order to get what they want.

Another important aspect of navigation is making sure your “back to” button works properly and does not cause confusion or lead them back to the homepage when they click on it.

5. Calls to action (CTA)

The first step of designing an effective website design is creating compelling calls-to-action (CTAs). Think about what you want your customers/audience to do once they reach your site and include CTAs on each page.

Your CTA might say something like “Download our whitepaper” or “Get a quote.” The more times you offer something, the more likely users are to take action. Use Google Analytics data and Usability testing tools to see where people interact with your site most and what they’re clicking on .

6. Conversions

Your site landing page needs to communicate what you want your customers or target audience to do by using persuasive language.

The best websites are those with carefully planned CTAs placed around the page in an effort to boost conversions on both desktop and mobile devices. There should always be a specific call to action that compels the site visitor to take action.

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7. Trust

Your website needs to have a clean layout that is free of spelling or grammatical errors, and it should be easy to navigate.

The only way users will continue using your site is if they feel safe while doing so. HavinIt’s also important to make sure your privacy policy is clearly visible where users can see it before opting in, buying your product, etc., because people are becoming increasingly wary of sharing their personal details online.

The more transparent you are about who you are and how you use customer data, the greater amount of trust potential customers will have in dealing with you.

8. Site speed

This final factor that makes up optimal web design is one you may not think about too much but plays a role in conversions better than any other element, including design quality itself -site speed .

A study done by Incapsula showed that 47% of users expect a webpage to load in 2 seconds or less, and another from KISS metrics reported that 40% of people will leave a site if it takes longer than 3 seconds to load.

So, how can you increase your website’s speed? They key is simplifying images, reducing the size of files and limiting the number of redirects.

The last thing you want is for them to wait minutes just for your site to load, especially when there are other websites out there with.


Remember: Your site is a tool. This isn’t just about vanity. Think of it in terms of what you want it to accomplish like traffic or advertisement etc.