A big hero image or video at the top of a page, along with a few words to lead users into the site, is one of the most common web design trends. This sort of design puts a lot of pressure on designers to come up with just the right typeface for the display.
With so many typefaces to select from, this may be a little intimidating. However, with a little preparation and good fortune, you can discover a wonderful typeface. Web Design Toronto team have five pointers to get you started with some beautiful examples of display type design.
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In order to be effective, the display type must be legible. This should go without saying, but with so many interesting novelty fonts to pick from, it’s not difficult to find websites that have terrible main headlines.
There is no restriction on the type of type category, display lettering, or font style to use. Serifs and sans serifs are equally effective. Even some unusual typefaces work well together.
What matters is that the lettering is large enough, spaced out properly, and contrasts well with other design elements on the screen. Consider what the words would look like if they were to scream “READ ME.” That’s what a display typeface should do for people.
This may be one of the most difficult ideas in the world to grasp until you see it in action: The letters must match the words.
Here’s why. In some typefaces, certain words appear terrible. It’s difficult to explain. Perhaps the word includes s and that letterform isn’t ideal in the character set. The same thing may happen if you use a typeface with I, l, and 1 all having similar forms or if all of those characters are onscreen.
The goal of typeface selection is for it to look good. It should pass the eye test, which means it should appeal to the senses. The words should have a distinct feeling or flair or flourish to them that users will appreciate. Users will notice any anomalies in character groupings as well.
Take some time to think about how you’ll use display type in your project. Do you need many different weights and styles to build the right headline bundle? Is the typeface sufficient for secondary display areas as well as the main headline?
Consider all of these applications, as well as the typeface’s flexibility, before making a decision. A display typeface may look fantastic for huge type with only a few words to consider, but effective usage is considerably more difficult in those secondary areas.
If the chosen typeface may be used in a variety of situations, it will be considerably simpler to work your way through the design and achieve that consistency. Consider incorporating an entire typeface family for display usage for more versatility and aesthetic cohesion. Make bigger headlines bolder, and use a thinner alternative for secondary display (maybe even try it with a color).
The following statement is a matter of debate: When it comes to display type, thin strokes are difficult to employ effectively.
Yes, slim strokes on plain paper can look fantastic. Yes, certain designers succeed in this area. However, the vast majority do not.
Consider that you’ve chosen a typeface with a super-thin stroke for your primary display and it’s fantastic on 27-inch desktop monitors (maybe like the one you’re working on). Now look at it on your phone or tablet. What do you believe now? Is it still legible? (Probably not.)
If you still aren’t convinced, recall how Apple tried this with IOS 7. Users complained that the typeface was too thin and difficult to read in the operating system. They took these remarks to heart, and subsequent versions had a thicker-stroked font.
How do the terms, and letters, interact with the image or video they’re linked to? It’s a crucial detail. The most magnificent typeface in the world might look strange if the tone doesn’t match the picture and message of the rest of the design.
Another aspect to consider is contrast, which is especially significant with video since the light and dark parts of the picture may shift. The words must always be readable against the backdrop.
Solid color backgrounds are increasingly popular among designers, who prefer to use text as the primary element. Text is now the most common background choice for websites because of this trend. If you adore your lettering, this could be a fantastic option for you.
In this passage, the text variation in which all of the letters are capitalized is a great example of how to use strong display type for emphasis. The color is used as a lure to focus attention on what you want to say. This text combination works with a variety of font types and can be tailored to work with almost any color scheme from high contrast to pastel.