Conversion Rate Optimization Statistics You Should Know in 2021
“CRO is the new SEO” source. What comes to mind when you think about internet marketing? You might be thinking of social media, or affiliate links, or email campaigns. But conversion rate optimization shouldn’t be overlooked—in fact, it’s one of the best ways to market on the web today.
Here are some conversion rate optimization statistics you should know in 2021…
- A 3% improvement in your conversion rate equals a 75% revenue increase source.
- Shopify stores with optimized UX generate 133% more revenue than those without source.
- Stores that optimize their sites for mobile experience grow their monthly revenue 42% faster than stores that don’t source.
- By implementing A/B testing on your site, companies can achieve an additional $2-300 in annual profit per visitor (depending on your industry) source.
- 77% of companies indicate that their CRO efforts have yielded positive ROI source.
- B2B companies using marketing automation see a 69% lift in lead generation, compared to 29% for those not using marketing automation
- A/B split testing reduced the amount of people who leave the site during checkout by 11.4% source
- Conversion rates in excess of 100% are achievable when tailored messaging is used to engage customers throughout their path-to-purchase source
- The average conversion rate across all industries is 2.35%, with some studies showing it can go as high as 6%. For comparison, direct mail typically has a 3%-5% response rate, which is considered very good source
- Successful companies are 2X more likely to exceed profitability, market share, and productivity goals if they have a documented CRO strategy source.
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Sales Conversion Rate Statistics
It’s possible for your business to achieve impressive conversion rates. But what about sales? Do your current lead generation efforts keep pace with these industry benchmarks?
When looking at conversion rate statistics, it’s important to remember that not all visitors are equal.
One way to do this is through lead scoring; another is through market segmentation (using tools like Google Analytics or Adobe Target).
By knowing where each of your leads lie on the spectrum—ranging from someone who has done next-to-nothing in terms of engagement with your brand, to a serious buyer ready for further discovery and consideration, to a loyal advocate—you can tailor your lead nurturing efforts more effectively.
Landing Page Optimization Statistics
A landing page is the end destination for most of your marketing efforts, and perhaps one of the most important parts of your site.
According to Landing Page Optimization: The Definitive Guide , “research shows that half of all visitors who click through to a web site from an ad will never convert—that’s why it’s so important to make sure you get them onto the right pages.”
Let’s look at some statistics on landing page optimization with our Web Design Toronto… A/B split testing reduced the amount of people who leave the site during checkout by 11.4%.
Websites with higher usability experience generate on average 37% more leads than those with low usability experience source . Web sites optimized for mobile experience see a 95% increase in mobile conversion rates source . Marketers who use landing page optimization get 3-10X the leads from the same number of visitors source .
CMOs who say they will invest more in customer experience than in traditional marketing channels for their 2016 budgets: 63.9%
Customer Experience Statistics
When we talk about CRO and lead nurturing, we often think in terms of website design, targeted content, and lead scoring. But what about customer experience?
Even if you’re doing everything else right when it comes to conversions—ensuring your site is well optimized for search engines, practicing A/B testing and conversion copywriting, building out your nurturing campaigns—a poor customer experience can undo all of your hard work.
According to Customer Reactions to Messaging , “customers are more likely to recommend a company’s products or services when they have an excellent customer experience.” And it makes sense: why would you spend your money with a company that doesn’t value you?
By measuring and monitoring customer sentiment, you can ensure continuity and co83 points of engagement at every stage of the customer experience.
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Conclusion
According to our Web Design NYC team, When you look at CRO statistics, it’s easy to get overwhelmed. By narrowing your focus to just the statistics that matter most for your brand.
however, you can begin to build out a successful CRO strategy that leads to increased leads and sales.
It’s also important to keep track of industry trends—for example, Google recently launched an update that puts more emphasis on mobile-friendly sites .