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With rapid advancements in our multiple screen culture, it is no surprise that an increase of mobile traffic leads to a higher bounce rate due to improper site design.
More and more businesses are finding this out the hard way as they struggle with issues such as limited screen viewing area on smart phones, larger desktop screens making users scroll more, or being unable to view content at all.
These problems aren’t just bad news for businesses looking to increase traffic and sales, but also for singapore web design team who are trying their best to build a website with an optimal viewing experience. With Responsive Web Design, all of these issues are addressed in one fell swoop – perfecting the overall user experience and future proofing your website.
What makes RWD so beneficial is the fact that it provides a complete solution for optimizing websites across all devices, without having to make sacrifices in areas where design becomes limiting. To put this into perspective, let’s compare two leading mobile platforms – iOS and Android.
Businesses can benefit from RWD in many ways. For example, they no longer need to create a separate version of their website for mobile viewing – they simply build one site that is ready to be viewed on any sized device (tablet, computer, etc.)
RWD also helps increase conversion rates by ensuring that the website is tailored specifically to each device being used. This is accomplished by offering custom menus, content, and calls-to-action for each individual screen size – allowing users to interact with content in a way that feels natural on their current platform.