Design Trend: Open Concept Layouts

The most popular phrase in television’s home renovation shows is “open concept layout.” Did you know that website design has a similar trend? This style movement is more than just a house remodeling concept.

Open concepts are a fun, and visually appealing, navigation pattern that may assist visitors discover your website while minimizing digital clutter. Web Design Toronto team will explain to you, how to do it with 10 short case studies and examples!

We're Excited To Meet you

Rank By Focus specializes in creating strategies for attracting new patients and creating lifetime patients for your small business and local business. 

Rank Me On Google

Create a free profile and search for jobs

I Need A Website

Start your free search for care in your area.

Plastic Surgeon Marketing

Looking for a way to boost your business? Try plastic surgery marketing! 


Our services will help you reach new patients and increase your profits. With our expertise in online marketing and advertising, we can help you get the most out of your investment. 

Dental Marketing

Looking to take your dental marketing to the next level? Look no further than rank by focus! We provide the best marketing strategies and techniques to help you reach your target audience and stand out from the competition. 


With our help, you can drive new patients through your door and improve your bottom line!

Medi Spa Marketing

Medi spa digital marketing is the perfect way to help your medi spa reach new heights! With our help, you can connect with more clients and broaden your reach to potential customers. We’ll work with you to create a tailored digital marketing plan that fits your unique needs and helps you achieve your goals. 

Law Firm Marketing

Looking to take your law firm online? You’ve come to the right place! Our digital marketing experts will help you create a custom strategy tailored specifically for your law firm. From website design to search engine optimization, we can help you get the most out of your online presence. 

Open Concept Primer

An open concept design is one in which several rooms are connected in such a way that the flow of space between them increases, such as for example, a large floorplan for a kitchen and living area.

The idea is the same in web design. An open concept plan has excellent flow between components in a light and airy way. The style will make good use of white space by using basic components with plenty of harmony, balance, and simplicity.

Colors may be bright or muted, and pages can have a short or long scroll.

The most common layout for an open concept design is to have one large call-to-action button in the upper left corner, often with a countdown timer. These designs are generally effective with a thorough design plan and flow that leads to just one call to action. Attempting to mix and match too many elements and pieces might produce a muddled design that’s difficult for visitors to navigate.


To fill an open area, GrowX employs a fantastic blend of white space, clean visuals, and text, as well as an intriguing element with an arched headline.

Open concept designs, like this one, commonly employ a layering effect with text and images to create the illusion of depth. The use of layers might aid in the movement of the visual stream by allowing users to transition from one element to the next.

The disadvantage of open concept designs is that users may get lost in the room. Users understand exactly where to look on this website thanks to a clever “trick” and layered components.


NooFlow, on the other hand, goes against preconceptions. While most open concept designs immediately bring to mind white space that is actually white, NooFlow proves that color may be just as gorgeous.

The aesthetic is a combination of styles with a balanced text-versus-image design. What ties everything together is the fact that while the color palette is vibrant, it is straightforward. The open design has a sense of simplicity to it and invites users to flow through it, it’s the perfect, streamlined way to share information.

Open Wear

Wear uses a split-screen approach, but with directional images that lead users toward subjects.

This design is even more open due to the photographs used. The subject matter lends itself to a lot of white in the pictures, which balances the white backdrop. Even though there are a lot of elements and visual entry points, the visual outline appears airy and new.

Consider how this concept might look with a left photograph that is mostly dark. It would alter the whole design concept and flow substantially.


Brightscout’s content and design is divided into six major sections that flow from logo to navigation to textual components, as well as images, in a diagonal manner.

The design concept of the same name is used here, and like a home, the layout is structured around an open concept. There are distinct entry points marked with imaginary lines that direct users to the next area.

The call to action is enhanced with a big button and color, and there’s also a prominent button. The functionality is clear and simple to understand.


When it comes to open floor plans, excessive use of space is a recurring issue. The user knows where one item ends and the next begins because of space.

Duotix uses this pattern of space to make visual distinction between content blocks, each with its own call to action. White and colored backgrounds also change on the scroll to assist the user in keeping moving. (That’s where the open concept flow comes in.)


PopularPays, with parallax scrolling and easy animation, creates numerous zones for content while also providing function.

The images and text are fascinating, especially when combined with animated effects. What I like about this design is that it demonstrates that various trends may be used to produce a distinctively modern feel. To create a design utilizing many trends, you need the correct sort of material, and generally less complicated content plans work best.


Like some of the preceding examples, Abel stacks components in order to keep the attention moving about the screen. The advantage of this version of the open concept design is that a majority of the area is at the top of the page and heavier things are below.

The scroll also features a similar aesthetic, with space above and below elements to create distinct areas in the open concept house.

Hampshire Light

The design of Hampshire Light is attractive since it applies an open-concept online house design. (Talk about trends that migrate from the virtual to the real world!)

The bright hue and asymmetrical layout complement each other well. Everything about the design suggests an airy and open atmosphere, from yellow accents to transparent typography over the picture to the open “h” logo.

Another important aspect of this design is the large line spacing. The lighter sans serif typeface may have been a poor alternative, but it works well with the brief lines of text and spacing in this open concept décor.

Walking Men

Walking Men may remind you of high ceilings and possibilities with its modest animation, calm color, and ample space. One content item per page with a amusing click-to-scroll feature makes the basic design structure.

The overall aesthetic is open and continuous, allowing the user to feel as if they are moving from area to area, even though they are technically stationary (theoretically).


Crux may be an exact replica of my own house, with the most significant design features concentrated toward the external edges.

The center logo and call-to-action act as a focal point for the other components to avoid looking disorganized or misplaced. The down-page navigation brings everything together as a kind of road map for the pen design, which may be hard for some users to navigate because it’s almost circular in shape with no distinct entry or exit points.


It’s very probable that you’re already incorporating some open-concepts into your designs. Is this a style that you enjoy?

The open-concept design style is one that has some staying power since it is based on design theory. Layouts that make effective use of space will never go out of fashion (even if the names we give them tend to change over time).

Start A Project With us