Design a Beautiful Website That Drives Conversions
In order to achieve marketing objectives such as increasing traffic, leads, and sales, your website must be designed “beautifully.” But what does this mean? How do you design a beautiful website that drives conversions?
Let Web design toronto and Web design NYC team help you understand its meaning!
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What makes a good website?
What makes a good website is completely relative depending on your target market. For example, a good site for a medical software might look completely different from a good site for a children’s clothing store .
important factors to consider:
1. Usability
A customer needs to be able to navigate your website as easily as possible. This is the very first thing you need to work on before you start designing anything.
2. Speed
Is your site loading in less than 3 seconds? We all know speed is important, but many website owners fail to update their sites for better performance. You can check out our article on how to test your site’s speed here.
3. The design should fit with the business
Your website design should fit in with your brand’s identity. Keep in mind the words that you use and display – they have an effect on whether a user perceives your business as trustworthy or not.
4. Mobile optimization
In 2015, it is absolutely ridiculous to ignore mobile users when designing a new site for your business. What makes a good website is very different for mobile vs. desktop users, so you need to ensure that your site works well on both.
5. Trust
Does a user feel safe when they’re on your website? Trust is built through customer testimonials and reviews, SSL encryption, security badges , etc. Don’t forget that adding all of these elements is basically what Google Webmaster Tools does. Here’s an excellent guide on how to improve your site security .
Adam also added: “The most important thing is to build trust with the user through honesty and transparency.”
6. Make it useful
Your website needs to do something for the visitor – whether this is giving them information or making a sale. It needs to be useful in some way.
7. Personalize it
Personalizing your website is crucial nowadays. Make the user feel like they’re not just another visitor, but actually part of your business family . It’s easy with something like Wufoo forms to add custom fields so you can collect a user’s name, location, and other important details.
8. Test it
When you’ve finished creating your website, the best thing you can do is test it. This might sound obvious, but a lot of people don’t do this step properly – they just assume that their site looks good because it looks good on their screens. Test your site on different browsers, test the speed , and check that everything works correctly.