In order to achieve marketing objectives such as increasing traffic, leads, and sales, your website must be designed “beautifully.” But what does this mean? How do you design a beautiful website that drives conversions?
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What makes a good website is completely relative depending on your target market. For example, a good site for a medical software might look completely different from a good site for a children’s clothing store .
A customer needs to be able to navigate your website as easily as possible. This is the very first thing you need to work on before you start designing anything.
Is your site loading in less than 3 seconds? We all know speed is important, but many website owners fail to update their sites for better performance. You can check out our article on how to test your site’s speed here.
Your website design should fit in with your brand’s identity. Keep in mind the words that you use and display – they have an effect on whether a user perceives your business as trustworthy or not.
In 2015, it is absolutely ridiculous to ignore mobile users when designing a new site for your business. What makes a good website is very different for mobile vs. desktop users, so you need to ensure that your site works well on both.
Does a user feel safe when they’re on your website? Trust is built through customer testimonials and reviews, SSL encryption, security badges , etc. Don’t forget that adding all of these elements is basically what Google Webmaster Tools does. Here’s an excellent guide on how to improve your site security .
Adam also added: “The most important thing is to build trust with the user through honesty and transparency.”
Your website needs to do something for the visitor – whether this is giving them information or making a sale. It needs to be useful in some way.
Personalizing your website is crucial nowadays. Make the user feel like they’re not just another visitor, but actually part of your business family . It’s easy with something like Wufoo forms to add custom fields so you can collect a user’s name, location, and other important details.
When you’ve finished creating your website, the best thing you can do is test it. This might sound obvious, but a lot of people don’t do this step properly – they just assume that their site looks good because it looks good on their screens. Test your site on different browsers, test the speed , and check that everything works correctly.