How to Keep Your SEO Rankings After a Website Redesign

Small business owners are always looking for an edge over their competition. Sometimes, building a bigger website by our Web Design Toronto is enough of a competitive advantage. However, there are factors that can penalize your site’s SEO rankings that you may not know about – making it necessary to take certain steps to keep your rankings after a website redesign.

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tips to keep your rankings after a website redesign

1)  Be sure to keep all of your old pages.

Google recommends having at least 301 redirects for any URLs that you want to permanently remove from the search engine’s indices.

2)  Don’t block Googlebot with robots.txt files or meta tags.

Instead, use the nofollow tag on links so that they don’t pass link juice.

3)  Delete all of your “junk pages” and other unnecessary content

Any page that isn’t part of your blog or main website can be removed. Old products, press releases, and other similar content should also not be included in your redesigned site.

This information should remain available on the web but shouldn’t be linked from your main site.

4)  Don’t place too much weight on anchor text in website optimization

It is good to use relevant keywords when linking internally, but you shouldn’t make a conscious effort to “stuff” them throughout your site. However, if you find them naturally occurring in your content, don’t remove or change them.

5)  Use meta descriptions properly

Meta descriptions are snippets of text that show up under the URL in the search results page. Although they have no direct bearing on SEO, it is still best to use them wisely.

Our Web design NYC team strive for concise and relevant information that will encourage searchers to click through your website from the search results.

6)  Don’t mix up your search engine optimization strategies

Keep in mind that social media sites are not part of Google or Bing’s indices so you shouldn’t rely on them for SEO success.

It is better to focus on the main engines instead of trying to increase traffic through multiple sources because there aren’t enough people searching on the smaller sites to make a difference.

7)  Update our website regularly

Keeping your site fresh with new content is as important as the initial sitemap and architecture. There are multiple advantages to updating your original content such as helping search engines better understand what you do, giving site visitors fresher information, and making more opportunities for backlinks.

It is important to keep all of your old posts so that you can easily update or change them as needed.

8)  Ensure that content is relevant and useful

Google has stated many times through their official blog that they want people to find relevant results when searching rather than a list of web pages with the right keywords.

Ranking websites based on the usefulness of their content will benefit you in the long run because it is good for your users and also helps to keep you from being penalized by Google’s algorithm.

9)  Handle 404 errors correctly

When Googlebot crawls a page that doesn’t exist, it automatically issues a “404 not found” code to let the search engine know that there is a problem. In some cases, you might want to use custom error pages as a way of letting people know that a given page doesn’t exist and helping them find their way around your website instead of having them end up at an unrelated or “broken” link.

It is important to create these error pages correctly because Google has said that it can lower rankings if you use too many 404 codes or certain parts of the page aren’t shown.

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