Do you know that 72% of visitors who are not interested in your site will leave within the first three seconds?
With so much competition out there among different brands, companies need all the edge they can get to compete against other brands. In order to compete, companies need to make sure that their online presence is as impressive as possible – having a high bounce rate can affect this.
In fact, our web design Toronto and Web Design NYC team show that those who have a low bounce rate tend to have a higher conversion rate. The more engaged the visitors are with the site, the higher the probability of them purchasing a product from the site.
So what can you do to improve bounce rate and increase conversions? In this article, we look at different strategies that companies adopt as well as the latest tools available for businesses to boost their website’s performance.
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Bounce rate is the number of people who leave your website after viewing one page. Every time someone enters your site, Google Analytics records that entry (a session starts) and when a person leaves, we calculate how many sessions ended with a single page view and divide this by the total number of sessions.
If you notice that people are leaving immediately upon arriving at your site, then you might be dealing with some usability problems. Visitors don’t spend too much time on websites with no value. The more visitors that leave your site after viewing one page, the harder it is to generate conversions and sales.
If you’re using multi-page marketing then each page should be targeted at encouraging users to go deeper into your website so this will reduce bounce rates – instead of immediately hitting the back button when they find out there isn’t anything valuable for them on your site, they’ll continue scrolling down or clicking another link.
This means continuing their journey within your website which increases their chances of getting convinced by you rather than spending even less time looking for information elsewhere.
There different ways in which companies try to reduce their bounce rates, here we take a look at the most effective ones:
If you want to reduce your bounce rate on a certain page, first see why people are leaving. Usually it’s because the content isn’t relevant and they quickly realize this so take a look at what is causing them to leave and address any issues as soon as possible by making changes on your website.
To find out which pages have the highest bounce rates, go to “Audience” in the top navigation bar of Google Analytics and select “Overview.” Click on “Behavior,” then click on the sub-tab under that (All Pages).
Click where it says “Sort by Exit %” after each page title (this will show you which pages visitors exited from before viewing three pages) and look at the ones with high exit percentages.
Your content needs to be readable, interesting and informative if you want people to stick around – especially if your product or service is boring.
People don’t want to read long-winded content which is why including infographics, videos, memes or other forms of media can help keep them entertained and engaged with what you have to say.
The better the user experience that you provide on your site, the more chance there will be of them coming back for another visit.
People don’t like waiting too long before their web pages appear on screen so make sure yours load as quickly as possible (readers are less likely to browse through multiple pages if they know that by one button they could leave).
Don’t expect people to stick around if you don’t give them a reason. Make sure that you have CTA buttons at the top and bottom of every page so readers know where they have to go after reading your content.
Adding an email capture form is a great way for you to grow your database and keep in contact with customers even when they leave without making a purchase or signing up.
It’s always good to follow up with past visitors because you never know what could convince them to come back later on or make their first purchase (so long as it’s not intrusive).