How to Reduce Bounce Rate and Improve Conversions with good web design

Do you know that 72% of visitors who are not interested in your site will leave within the first three seconds?

When it comes to e-commerce websites built by our toronto web designers, minimizing bounce rate is important – people want to keep their online shopping time to a minimum.

With so much competition out there among different brands, companies need all the edge they can get to compete against other brands. In order to compete, companies need to make sure that their online presence is as impressive as possible – having a high bounce rate can affect this.

In fact, our web design Toronto and Web Design NYC team show that those who have a low bounce rate tend to have a higher conversion rate. The more engaged the visitors are with the site, the higher the probability of them purchasing a product from the site.

So what can you do to improve bounce rate and increase conversions? In this article, we look at different strategies that companies adopt as well as the latest tools available for businesses to boost their website’s performance.

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What Is Bounce Rate?

Bounce rate is the number of people who leave your website after viewing one page. Every time someone enters your site, Google Analytics records that entry (a session starts) and when a person leaves, we calculate how many sessions ended with a single page view and divide this by the total number of sessions.

How Bounce Rate Affects Your Business

If you notice that people are leaving immediately upon arriving at your site, then you might be dealing with some usability problems. Visitors don’t spend too much time on websites with no value. The more visitors that leave your site after viewing one page, the harder it is to generate conversions and sales.

If you’re using multi-page marketing then each page should be targeted at encouraging users to go deeper into your website so this will reduce bounce rates – instead of immediately hitting the back button when they find out there isn’t anything valuable for them on your site, they’ll continue scrolling down or clicking another link.

This means continuing their journey within your website which increases their chances of getting convinced by you rather than spending even less time looking for information elsewhere.

How to Find and Measure Your Bounce Rate

  • Tracking your bounce rate is very easy. If you have Google Tag Manager installed on your site, you can track it using Google Analytics.
  • If you don’t have a code already, go to the Google Analytics page and select “Admin.” A pop-up window will appear where you can set up the correct permissions for the person who will be managing analytics.
  • In order to find your bounce rate from your landing page, click Admin at the top of the screen and choose “Goals” from the drop-down menu under “Personal Tools & Assets.” After that, insert a Goal name (e.g., Bounce Rate) and hit “Create Goal”.
  • Now go to “View” in the top navigation bar and click “Goals” and select your Bounce Rate goal. Click “Destination” and you will see the bounce rate for whatever page you are on.

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How to Reduce Bounce Rate

There different ways in which companies try to reduce their bounce rates, here we take a look at the most effective ones:

1. Take a Look at Your Top Exit Pages

If you want to reduce your bounce rate on a certain page, first see why people are leaving. Usually it’s because the content isn’t relevant and they quickly realize this so take a look at what is causing them to leave and address any issues as soon as possible by making changes on your website.

To find out which pages have the highest bounce rates, go to “Audience” in the top navigation bar of Google Analytics and select “Overview.” Click on “Behavior,” then click on the sub-tab under that (All Pages).

Click where it says “Sort by Exit %” after each page title (this will show you which pages visitors exited from before viewing three pages) and look at the ones with high exit percentages.

2. Improve Your Content and Readability

Your content needs to be readable, interesting and informative if you want people to stick around – especially if your product or service is boring.

People don’t want to read long-winded content which is why including infographics, videos, memes or other forms of media can help keep them entertained and engaged with what you have to say.

The better the user experience that you provide on your site, the more chance there will be of them coming back for another visit.

3. Check Your Site’s Speed

People don’t like waiting too long before their web pages appear on screen so make sure yours load as quickly as possible (readers are less likely to browse through multiple pages if they know that by one button they could leave).

4. Placement of CTAs

Don’t expect people to stick around if you don’t give them a reason. Make sure that you have CTA buttons at the top and bottom of every page so readers know where they have to go after reading your content.

5. Add an Email Capture Form

Adding an email capture form is a great way for you to grow your database and keep in contact with customers even when they leave without making a purchase or signing up.

It’s always good to follow up with past visitors because you never know what could convince them to come back later on or make their first purchase (so long as it’s not intrusive).