Pop-ups are everywhere these days, but are they here to stay? Many people absolutely despise pop-ups while others seem to be fine with them. So, where do you stand on the debate about whether or not pop-ups should exist?
There seems to be a consensus that in order for website landing pages to make money, ads must be used. Websites need to make money somehow, and ads are an easy way to do that. However, they can be frustrating for website visitors.
Many web browsers have the option of ad blockers which will block all ads on websites you browse. This seems like a solution to the problem of bothersome pop-ups, but this isn’t quite true.
There’s a thin line between helpful reminder ads and overwhelming pop-ups. It seems like a fair trade to receive ads in return for using a website for free, but the fine print on the “contract” is often overlooked. If you’re going to have intrusive advertisements, make sure you aren’t overwhelming your website visitors. Having a tone of pop-ups are bad for your SEO strategy and SEO rankings
When deciding whether or not to use pop-ups, one has to consider where they will be most effective and if the cost of using them is worth it. It’s important to take into account how frequently the ads will appear and whether or not they’re helpful reminders. In order for a pop-up to be effective, it has to get the website visitor’s attention and care about what they’re advertising.