Web design for startups
What is a startup?
A startup, or startup company, is usually a newly emerged business that has high growth potential (although not necessary). It often begins as an abstract idea e.g. “a way to make banking easier”.
Unfortunately, some startups are unable to be successful due to lack of preparation. Often times founders of these businesses underestimate how hard is the core algorithm and how important it can be to have a website or online presence through search engine optimization SEO strategy – even if they are just getting started.
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So, why is having a website so important for startups?
1. Search rankings are very competitive
Searchers are savvier than ever. They use Google, Bing, Yahoo etc. to find all of the content they need online – and if they don’t find what they’re looking for on the first page of search results then they move on and may not return.
This means that in order for a startup to gain visibility in its industry it must be in the top 3 results when anyone types in a relevant search term.
Although there are many different industries, the concept remains the same – if your company is not showing up on page 1 for its relevant search terms then it will likely lose business to competitors. Hire a Toronto SEO expert right now to rank number one on google for your startup company.
2. Search has become social
Social media marketing platforms are gaining more and more power every day, and Google’s recent update – known as Panda 4.0 – has meant that websites which have been optimized for social media will rank higher in search results.
This means that if you have a website which has been built to maximize social engagement, then it will be easier for users to find your company through Facebook and Twitter as well as Google.
3. Websites build trust
Searchers use the internet because they want to find out as much about a company as possible before considering whether or not they should do business with them.
Having a website created by our Web design Toronto and web design NYC team is the first step in building trust between you and your audience. If your startup does not have a website then it is very unlikely that any searchers will take you seriously – after all, why would they?
4. The competition has websites
All of your competitors will have websites, and if you do not then they will be able to gain an advantage over you. To maintain parity in today’s market it is necessary to create a site which shows off all of the great things about your business and its offerings. Start off by hiring a web design expert and start designing a website for your business!
5. Online presence creates opportunities
When you have a website then your business is considered active online. This opens up opportunities with companies that are only available to web-based businesses, for example affiliate marketers and other advertisements.
Creating an online presence can be free or very cheap – so why not do it with our digital marketing agency.