Long scrolling moves the page down when you scroll instead of moving a set of vertical pages.
So, basically, it makes a huge page on your screen and only have the content on the visible part. This type of design trick will usually show you some information, such as a list of items or large images.
Scrolling on the page is similar to scrolling on your mobile home screen by flicking your finger and moving the screen (instead of swiping right and left).
Long scrolling definitely takes lots of practice and patience since it’s not for everyone. Although people would argue that this design technique can make your website more engaging and effective, not all of them like it.
Our Toronto Web Designers honestly think that long scrolling is a bit confusing and hard to navigate and some even argue that’s why most websites fail.
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Web design Toronto state that End-users may find themselves overwhelmed or frustrated because scrolling down a page takes them longer to look for information they’re searching for. This is especially true when the content of long scrolling pages are poorly written and not organized well.
Some end-users may never come back again while others will bookmark the website and continue browsing later on.
Long scrolling website design can also be a bit confusing because it’s different from what most websites are using at the moment.
A lot of people are used to scrolling down vertically instead of horizontally, so they may have a hard time adjusting when they first see it.