Visual appeal is important in website design. After all, we’re trying to market our products and services to prospective customers. With the plethora of tools available, it would be easy for anyone with a limited amount of time and knowledge to create their own website (and plenty of people do).
However, if you want your business’ web presence to last into the future, it might be best to hire a professional web designer.
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In its most basic form, a website is essentially just a collection of files. In addition to the files that make up your site’s design and functionality, there are also technical files that contain information about where those other files are stored, what typefaces you’re using, how emails from your domain should be configured, etc.
It doesn’t matter how nice the design of your website is if it isn’t functional or accessible. Your website must tell a story. If you choose to create a site with Wix, Weebly or Squarespace, or hiring a web designer to work on those platforms, then you’re giving up control of at least some of your site’s technical assets, and more importantly technical SEO and other SEO strategy aspects.
That means, you are putting your trust in a third party tool to have correctly implemented at least some important aspects of the backend. At best, this increases the likelihood that you’ll have consistency issues between how your site looks and how it works/behaves; it also means that someone else has the opportunity to make modifications to your site without you even realizing it.